When it's you project

A conceptual photography series confronting cultural biases through reversed power dynamics.

Created by Alternate Aspect Photography, 2025

Dad slammed his napkin on the table and stormed out last night. We were just having a friendly conversation, just a theoretical debate over dinner at some restaurant.
Nothing personal — just a casual exchange of ideas.
Why does every conversation feel like a standoff?
Why does every argument end with someone walking away?
How many relationships have you lost just trying to keep the peace?Before everything felt like a battle, how often did simple discussions turn heated?
The truth is, the division in our current political climate has already changed something for you. Can’t you feel it, too?
The tension in every conversation.
The carefulness in your words.

That sinking feeling that the world is different now, but you can’t quite explain why.
Has it actually always been like this? Completely consuming?
Turning families and friends into strangers?
If these words, these images make you uncomfortable, that's the point.
Discomfort is the warning before the fire. Ignore it, and you burn.
Because by the time it affects you, it will be too late.
If you don’t see injustice, does that mean it isn’t real?
Or does it just mean you’ve never had to pay attention?

First they came for the Socialists, and I did not speak out
Because I was not a Socialist.
Then they came for the Trade Unionists, and I did not speak out
Because I was not a Trade Unionist.
Then they came for the Jews, and I did not speak out
Because I was not a Jew.
Then they came for me, and there was no one left
To speak for me.
— Martin Niemöller

"I was just following orders" was rejected as a defense during the Nuremberg Trials after World War II. The Military Tribunal determined that individuals could still bear moral and legal repercussions for their choices and conduct.
"The fact that the Defendant acted pursuant to order of his Government or of a superior does not free him from responsibility."

When it's you... will it finally matter?

© 2025 Alternate Aspect Photography. All rights reserved.

Copyright Notice – Sharing Encouraged, Misuse Prohibited
The images from the “When It’s You” series are the exclusive property of Alternate Aspect™ Photography LLC and are protected under U.S. and international copyright laws.
Sharing is encouraged—please feel free to repost these images in their original, unaltered form with proper credit to:
@whenitsyouproject | www.whenitsyou.com
However, the following actions are strictly prohibited without explicit written consent:
• Cropping, editing, or altering the images in any way
• Saving and reposting only part of the image (e.g., one side of the diptych)
• Using the images out of their intended context
• Removing or hiding the creator’s credit
These images are designed to provoke thought and conversation as a whole.
Alterations that remove context diminish the intended message and may result in legal action.

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You Don't Look Sick

Healthcare Visual Protest
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Health insurance companies operate in a way that prioritizes profit over patient care. They negotiate lower rates with hospitals, often paying only cents on the dollar for medical services. This creates a paradox where an uninsured patient might receive a $500 bill for a procedure, but an insured patient could be billed $3,000 for the same service: all because hospitals inflate prices, knowing insurance will only cover a fraction of the total.This system can trap patients in a financial nightmare. Depending on their deductible and out-of-pocket max, an insured patient could end up paying more than an uninsured patient, on top of already paying hefty monthly premiums. The illusion of protection crumbles when patients realize they are responsible for massive medical bills despite being insured.Insurance companies further exploit patients through denials and appeals, knowing that a percentage of patients will simply give up rather than fight for coverage. This practice saves insurers billions while leaving vulnerable individuals without the care they need.Due to the depersonalization of the medical industry, proper care is often overlooked and sideswiped in pursuit of profit. Patients frequently encounter skepticism from healthcare providers and insurers. Particularly in people with invisible illnesses, the lack of visible symptoms can lead to underestimation of their suffering, resulting in inadequate treatment or outright denial of care. This discrimination exacerbates the physical and emotional toll on patients, who must not only manage their symptoms but also advocate fiercely for their legitimacy.If we’re going to fix the system, we need to start with the root cause: education. When the cost of becoming a doctor is upwards of $300,000, those expenses get passed down to patients, making medical care even less accessible. Instead of addressing this issue, efforts to dismantle the Department of Education only push healthcare further out of reach. Affordable medical care starts with affordable medical education.

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Your Body, Our Choice

Imagine this: A nationwide ban on all male performance-enhancing drugs, including testosterone treatments.
Lawmakers argue that if a man can’t perform naturally, it’s “God’s will” that he no longer father children. Abstinence is the only option. Medical intervention? Banned. No exceptions. Not for health conditions, not for mental well-being, not even for “quality of life.”
IVF is outlawed. Wives must accept their fate, even if their husband is infertile. If the government can dictate reproductive rights for one gender, what's stopping them from controlling the other?
Now, let’s review reality:
No exceptions for ectopic pregnancies.
No exceptions for fatal fetal abnormalities.
No exceptions, even if you’re already working three jobs and a child would push you into homelessness.
No exceptions — ever.
Meanwhile:
SNAP benefits are slashed. If the mother can't actually afford to feed the child, she should have kept her legs shut.
Schools are defunded.
Healthcare is out of reach.
No free lunches, no education, no safety net; just forced birth into a world that refuses to care for the child once it exists.
We already see how this trend moves in flagship states who have adopted the first major abortion bans: maternal mortality rates in Texas have increased by 56% between 2019 and 2022.
And now? Texas has decided to skip the review of maternal deaths for the years 2022 and 2023, which are the immediate years following the implementation of Texas' stringent abortion bans.
Can you see the link here? We can't study the negative and dire effects of these policies if the effects are not recorded.
Let's deconstruct the real intention here:
It's that corporations and oligarchs need more workers to participate in the economy, not that they actually care about humans. Pro-birth is not the same as pro-life. It’s about maintaining a labor force, not protecting lives.
If the policies you support dismantle programs for children, block access to proven scientific healthcare for mothers, and eliminate support for families, maybe it's time to ask whether those outcomes still align with what it means to be pro-life.
“All lives matter.” But only until birth.

Stolen Land, Stolen Rights

Long before the United States existed, Indigenous tribes lived, cultivated, and protected these lands. Colonization and westward expansion came at the cost of genocide, displacement, and broken treaties. Entire nations were stripped of their land, their culture outlawed, their children stolen and forced into boarding schools designed to erase their identity.Now, imagine this: A foreign power invades the United States. Your family is forcefully removed from your home, relocated to a barren wasteland. Worshiping God is now illegal. Your church is burned to the ground. Your Bible is confiscated. Speaking English is banned. You must now use a language you’ve never heard before. Your children are taken from you, placed in “reeducation centers,” where they are beaten if they utter a single word of the faith or traditions they grew up with.That’s not a dystopian future. That’s history — but it didn’t happen to you.
And the fight against erasure isn’t over.
For generations, Indigenous communities have been the stewards of these lands, preserving sacred spaces, wildlife, and ecosystems. Many serve as National Park Service (NPS) employees, Tribal rangers, and conservationists, continuing the work their ancestors started. But today, park staffing reductions are making conservation efforts more difficult for everyone, including those who have protected these lands the longest.The NPS has lost roughly 9% of its permanent workforce in recent years due to budget cuts, voluntary buyouts, and hiring freezes. Fewer rangers mean fewer protections; not just for visitors, but for the lands themselves. Meanwhile, federal policies have expanded logging, drilling, and development on millions of acres of public lands, reducing safeguards that Indigenous leaders and environmentalists have fought to maintain.The same forces that once drove Indigenous peoples from their lands are now pushing them out of the fight to protect it. And when history is erased or rewritten, when protectors are removed, it’s easier for destruction to take its place.If the lands you cherish, the history you claim, and the traditions you defend were erased, would you recognize the loss before there's nothing left to save?

ctrl + delete

Same-sex relationships and gender diversity are not new phenomena; they are deeply embedded in human history and observed across countless species in nature. LGBTQ+ people have always existed. Scientific studies have documented homosexual behavior in over 1,500 animal species, reinforcing the fact that sexuality and gender identity are natural and not merely social constructs. Despite this reality, history has repeatedly attempted to erase LGBTQ+ identities.If simply existing in public is considered ‘pushing an agenda,’ then what does that say about the messages we accept without question? If a rainbow flag is 'forcing beliefs' on you, then perhaps all flags and slogans that are not the National 50 star, 13 stripe American flag should be banned. If one is an attack, why isn’t the other? If you wouldn’t want someone else deciding who you’re allowed to love, how you can express yourself, or what choices you’re allowed to make; then maybe the freedom we all want starts with allowing others the same.
Many of the same people who rally against government overreach when it affects their own freedoms actively fight to strip LGBTQ+ individuals of theirs. It's a contradiction that’s hard to reconcile, and even harder to acknowledge out loud.

This is How the Holocaust Started

History has already shown us where this road leads. The Holocaust did not begin with mass killings: it began with the erasure of marginalized communities. One of the first acts of Nazi persecution was the destruction of the Institute of Sexual Sciences in Berlin in 1933, a research facility dedicated to LGBTQ+ studies and advocacy. Thousands of documents, medical records, and books were burned in the streets, and some of the first victims of Nazi concentration camps were gay men.The past is not as distant as we’d like to believe. The moment we start erasing identities, banning books, and silencing voices, we are repeating the first steps of history’s darkest chapters.

Home, But Not yours

You’re driving down the highway, following every rule. Out of nowhere, another car swerves in front of you, cuts you off, and slams on the brakes. You tap your horn.
They slam it in reverse, and crash right into you.
They jump out of their car, call the police, and pin it all on you.
The cops arrive. They don’t check the dash cam. They don’t ask questions.
They listen only to the other driver… and haul you away. No trial. No facts. No defense.
Just your life, turned upside down — on someone else’s word.
If due process can be bypassed for anyone, it can be bypassed for everyone.This is exactly what's happening right now.
Immigrants with legal protections are being deported on accusations alone. No court dates. No evidence, sent to some of the most brutal and inhumane detention camps on the planet.
Many Americans proudly trace their heritage to European countries, often identifying as Irish, German, Italian, or other nationalities. This reflects a rich history of immigration, in which many European individuals fled their homelands to escape turmoil and seek safety during periods of conflict such as World War II and the Irish Troubles — they were asylum seekers.Additionally, the concept of national borders has evolved over time, significantly impacting the identities and legal statuses of populations. A notable example is the Mexican–American War (1846–1848), which concluded with the Treaty of Guadalupe Hidalgo. This treaty resulted in Mexico ceding approximately 55% of its territory to the United States, including present-day California, Nevada, Utah, Arizona, and New Mexico.Consequently, individuals residing in these regions found themselves living in a different country without relocating: the border had shifted, not the people. Mexicans in the annexed areas were given the choice to relocate within Mexico's new boundaries or receive American citizenship with full civil rights.This historical context underscores that many who are now considered native to certain U.S. regions were once part of Mexico, highlighting the fluidity of borders and national identities. It also serves as a reminder that immigration is a complex and integral part of American history, affecting diverse populations over time.We don’t always notice when the rules change — until they’re used against us. The same system that slams the door on someone else can just as easily turn and close behind you.
We feel safe when the walls keep others out, until we realize that we're the ones locked inside.

Faith or Force

Religious indoctrination has long been a tool of power, used to shape minds, enforce ideologies, and control communities. But what happens when we flip the script?This is not about faith. This is about force.
For centuries, religious institutions and governments have blurred the line between personal belief and political power. Forced conversions. State-sanctioned religion. Laws rooted in faith rather than freedom. From the Inquisition’s brutal enforcement of Christianity to the Taliban’s extreme imposition of Sharia law, history is filled with warnings of what happens when religion and government become one. Whether it’s Christian nationalism in schools or Islamophobia disguised as patriotism, the reality is that no faith should be imposed on unwilling participants.
If forcing the Qur’an on students feels wrong to you, why wouldn’t the same be true for the Bible? Faith can be a force for liberation... or for oppression. Many of the greatest movements for justice have been led by people of faith. But when belief is weaponized to justify harm, it ceases to be faith and becomes control.We cannot demand separation of church and state only when it benefits our own beliefs. Religious freedom means freedom for all, not just the majority. If faith is truly about choice, then it should never require force.If religion were erased from history and human memory tomorrow, its stories would never be rewritten in the same way. But the world would always land on the same truths with science: mathematics, evidence, and facts.Faith is a personal journeynot a mandate.When cruelty is modeled as morality from the top, children don’t question it — they copy it. We tell them, “love thy neighbor,” then ridicule anyone who looks, thinks, or believes differently than us. We teach them that difference is dangerous, and they grow up hunting it down.
And we are surprised when the ones backed into corners finally lash out.
Some disappear into silence. Others explode into tragic headlines.

History in Black and White

Imagine being told that your grandfather’s service in Vietnam or World War II no longer mattered. That his sacrifice, his achievements, and his very existence were wiped from the record; removed from textbooks, deleted from archives, and treated as if they never happened.
This is not just hypothetical. The Pentagon has flagged over 26,000 items for removal, including images of the Tuskegee Airmen and other historical contributions made by minorities, all under the guise of eliminating ‘divisive’ content.
This isn't just about soldiers. It’s about whose stories are erased from history... and whose potential is erased from the future.
Let’s try an experiment:
Imagine you’re the CEO of a marketing firm. You need to hire someone quickly or you're not going to get a vacation this year!
You’re reviewing three applicants for a leadership position:
- Shenika Sarabi
- Bob Nelson
- Dante Rodriguez
Who would you hire?
...
But wait — I haven’t told you their qualifications yet.
Shenika Sarabi has a doctorate in communications and was the Vice President of a prestigious social media company.
Bob Nelson has a GED and works as a long-haul truck driver.
Dante Rodriguez has a Master’s degree in marketing and was valedictorian in high school.
Now, who would you hire?
If you hesitated; if your brain automatically favored one name over the others, you’re not alone — and that’s why Diversity, Equity, and Inclusion (DEI) initiatives exist: to ensure that qualifications, not biases, determine opportunities.
Without these protections, ethnic minorities are disproportionately overlooked for jobs, leadership roles, and educational opportunities. Removing DEI isn’t just about “fairness;” it actively perpetuates inequality. Many people don’t recognize that systemic discrimination isn’t just about overt racism. It’s about the everyday, split-second judgments that shape who gets opportunities and who doesn’t.
Black history has been deliberately suppressed in America for generations. Some of the most egregious examples include:
Lost Cause Ideology: Groups like the United Daughters of the Confederacy rewrote Civil War history, glorifying the Confederacy and downplaying slavery.
Rosewood Massacre: In 1923, a violent white mob destroyed the Black town of Rosewood, Florida. The event was omitted from history books for decades.
We are not just altering the past by deleting it — we are repeating it. When history is erased, it allows bias to persist unchecked, both in our textbooks and in our workplaces. This is why it's important to preserve these records and programs designed to protect them, lest we become victims to our own actions.

We worship winners, no matter the cost. Capitalism has taught us that if you're not winning, you're losing — that second place is failure, and anything less than domination is weakness. We've replaced values with victory, compassion with conquest; and if you're not profiting, you're wasting time. Even our politics have become a team sport, where proving a point is more important than protecting a future.
We’ve bred a culture that would rather burn the house down than admit it was built on the wrong foundation. But America was contructed brick by brick on the contributions of people from every background, faith, and walk of life. History is rewritten in real-time: not with erasers, but with complacency, and with the quiet conviction that long-held beliefs need no examination.
Sometimes we’re so determined to stand our ground, we don’t notice the ceiling caving in above us.

It started with LGBTQ+ people, burning trans research and criminalizing queerness. It started by controlling women's bodies, restricting reproductive rights in the name of racial purity. It started with banning books, torching ideas that challenged the status quo. It started with mass arrests and forced deportations, cleansing society of the undesirables.
He called the media the enemy of the people, branding journalism as fake news. Hitler didn't begin with death camps — he started by stripping rights away, one by one, while the public remained silent. He used religion as a weapon, twisting faith to justify hate and silence opposition. He decided whose history was worth remembering, whose voices were worth hearing, and whose existence was worth erasing.

So, when will it be enough?When it's your Social Security?
Your healthcare?
Your child's education?
When the rights being revoked are no longer someone else’s problem,
but your own?
Because by the time it affects you, it will be too late.
Our living history warns us: only caring about your own rights is the easiest way to lose them.
2+2 will never equal 5.
You can ignore the facts, but the math will always add up.
When it’s your rights, your body, your freedom on the line,
will it finally matter?
Authoritarianism doesn’t happen overnight. It creeps in step by step, section by section; until suddenly, asking questions makes you the enemy.
The time to speak out isn’t when you become the target — it’s now. For our friends, our families, our neighbors. If we wait for injustice to reach our doorstep before we care, then we have already failed.
It’s never too late to defend the values that we claim to stand for.
You think you're safe? You're not.
You think this won’t reach you? It will.
You think you’ll have time to fight back? You won’t.
When it’s your job, your family, your life —

Who will be left to speak out, when all that's left is you?

Real Stories, Real People

Have these issues personally affected you?
Share your story below.

Disclaimer: By submitting, you agree that your story may be featured in relation to the "When It's You" project including this website, social media, and other project-related platforms. Some stories may be edited for clarity. Identifying details will be modified to protect anonymity.


Alternate Aspect™ Photography specializes in visual storytelling, conceptual imagery, and thought-provoking narratives. The "When It’s You" project is a passion-driven, non-commercial photography series created to invoke conversation and challenge perspectives.

© 2025 Alternate Aspect™ Photography.
All rights reserved.
Colorado, USA and International

© 2025 Alternate Aspect Photography. All rights reserved.

"When It’s You…" is a conceptual photography series by Alternate Aspect™ Photography that challenges societal biases and power dynamics through striking visual storytelling. Each image in this series is crafted to provoke thought, encourage conversation, and amplify underrepresented perspectives. Through high-impact compositions and symbolic reversals, the series forces viewers to reconsider their perceptions of justice, identity, and power structures.Learn more at www.whenitsyou.com and follow @whenitsyouproject on social media.© 2025 Alternate Aspect™ Photography. All rights reserved.

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