When it's you project
A conceptual photography series confronting cultural biases through reversed power dynamics.
Created by Alternate Aspect Photography, 2025
First they came for the Socialists, and I did not speak out
Because I was not a Socialist.
Then they came for the Trade Unionists, and I did not speak out
Because I was not a Trade Unionist.
Then they came for the Jews, and I did not speak out
Because I was not a Jew.
Then they came for me, and there was no one left
To speak for me.
— Martin Niemöller
Matthew 7:12 says, "Do unto others as you would have them do unto you." But what does it say about those who weaponize faith while acting in direct opposition to its teachings?This is why the separation of church and state exists. When leaders believe their God is the only God, history shows us what comes next: oppression, violence, and holy wars. A government that enforces one religion’s values will inevitably turn against those who don’t conform—including those who once believed they were safe.If we’re going to cherry-pick scripture, why stop at the ones that serve a political agenda?“If a man commits adultery with another man’s wife… both the adulterer and the adulteress must be put to death.” (Leviticus 20:10)
Funny how these verses don’t make it into campaign speeches.If these words or images make you uncomfortable, that’s the point. Discomfort is the first sign that something deserves deeper reflection. If you only start caring about injustice when it affects people who look like you, then it’s time for an honest conversation with yourself. By the time it affects you, it will be too late.Our living history warns us: only caring about your own rights is the easiest way to lose them. Let’s listen to the voices of our ancestors, learn from our past, and choose connection over division. "I was just following orders," was rejected as a defense at the Nuremberg trials following World War II: the International Military Tribunal ruled that moral choice was still possible, and individuals had a duty to refuse unlawful commands.When it’s you... will it finally matter?
Copyright Notice – Sharing Encouraged, Misuse Prohibited
The images from the “When It’s You” series are the exclusive property of Alternate Aspect Photography LLC and are protected under U.S. and international copyright laws.
Sharing is encouraged—please feel free to repost these images in their original, unaltered form with proper credit to:
@whenitsyouproject | www.whenitsyou.com
However, the following actions are strictly prohibited without explicit written consent:
• Cropping, editing, or altering the images in any way
• Saving and reposting only part of the image (e.g., one side of the diptych)
• Using the images out of their intended context
• Removing or hiding the creator’s creditThese images are designed to provoke thought and conversation as a whole.
Alterations that remove context diminish the intended message and may result in legal action.
Home, But Not yours
Many Americans proudly trace their heritage to European countries, often identifying as Irish, German, Italian, or other nationalities. This reflects a rich history of immigration, where families sought refuge and better opportunities in the United States. For instance, during periods of conflict such as World War II and the Irish Troubles, numerous European individuals fled their homelands to escape turmoil and seek safety—they were asylum seekers.Additionally, the concept of national borders has evolved over time, significantly impacting the identities and legal statuses of populations. A notable example is the Mexican–American War (1846–1848), which concluded with the Treaty of Guadalupe Hidalgo. This treaty resulted in Mexico ceding approximately 55% of its territory to the United States, including present-day California, Nevada, Utah, Arizona, and New Mexico.Consequently, individuals residing in these regions found themselves living in a different country without relocating: the border had shifted, not the people. Mexicans in the annexed areas were given the choice to relocate within Mexico's new boundaries or receive American citizenship with full civil rights.This historical context underscores that many who are now considered native to certain U.S. regions were once part of Mexico, highlighting the fluidity of borders and national identities. It also serves as a reminder that immigration is a complex and integral part of American history, affecting diverse populations over time.If immigration and deportation only seem like a problem when it affects you, maybe it’s time to reconsider what that really means. If you're proud of your heritage until it's time to acknowledge that your family was once immigrants too, that’s not patriotism—it’s selective memory.
Your Body, Our Choice
Imagine this: A nationwide ban on all male performance-enhancing drugs, including testosterone treatments.
Lawmakers argue that if a man can’t perform naturally, it’s “God’s will” that he no longer father children. Abstinence is the only option. Medical intervention? Banned. No exceptions. Not for health conditions, not for mental well-being, not even for “quality of life.”
IVF is outlawed. Wives must accept their fate, even if their husband is infertile. If women must bear the consequences of their biology, so must men.Now, let’s review reality:
No exceptions for ectopic pregnancies.
No exceptions for fatal fetal abnormalities.
No exceptions—even if you’re already working three jobs and a child would push you into homelessness.
No exceptions—ever.Meanwhile:
SNAP benefits are slashed. If the mother can't actually afford to feed the child, she should have kept her legs shut.
Schools are defunded.
Healthcare is out of reach.
No free lunches, no education, no safety net—just forced birth into a world that refuses to care for the child once it exists.We already see how this trend moves in flagship states who have adopted the first major abortion bans: maternal mortality rates in Texas have increased by 56% between 2019 and 2022.
And now? Texas has decided to skip the review of maternal deaths for the years 2022 and 2023, which are the immediate years following the implementation of Texas' stringent abortion bans.
Can you see the link here? We can't study the negative and dire effects of these policies if the effects are not recorded.If you are actively supporting the dismantling of programs that help children, prohibiting scientifically proven healthcare for mothers, and decimating support for families in need, then you are not pro-life.
Let's deconstruct the real intention here:
It's that corporations and oligarchs need more workers to participate in the economy, not that they actually care about humans. Pro-birth is not the same as pro-life. It’s about maintaining a labor force, not protecting lives.“All lives matter.” But only until birth.
ctrl + delete
LGBTQ+ people have always existed. Same-sex relationships and gender diversity are not new phenomena; they are deeply embedded in human history and observed across countless species in nature. Scientific studies have documented homosexual behavior in over 1,500 animal species, reinforcing the fact that sexuality and gender identity are natural and not merely social constructs. Despite this reality, history has repeatedly attempted to erase LGBTQ+ identities.If you don't like your identity being erased, what gives you the right to erase someone else’s? If you wouldn’t want someone else deciding who you are allowed to love, how you can present yourself, or what you can do with your body and your life, what makes you think you can dictate that for someone else?
Many of the same people who rally against government overreach when it affects their own freedoms actively fight to strip LGBTQ+ individuals of theirs. The contradiction is blatant, yet ignored.
This is How the Holocaust Started
History has already shown us where this road leads. The Holocaust did not begin with mass killings—it began with the erasure of marginalized communities. One of the first acts of Nazi persecution was the destruction of the Institute of Sexual Sciences in Berlin in 1933, a research facility dedicated to LGBTQ+ studies and advocacy. Thousands of documents, medical records, and books were burned in the streets, and some of the first victims of Nazi concentration camps were gay men.The past is not as distant as we’d like to believe. The moment we start erasing identities, banning books, and silencing voices, we are repeating the first steps of history’s darkest chapters.
Faith or Force
Religious indoctrination has long been a tool of power, used to shape minds, enforce ideologies, and control communities. But what happens when we flip the script?This is not about faith. This is about force.
For centuries, religious indoctrination has been wielded as a weapon—through forced conversions, government-sanctioned religion, and education systems that push faith as fact. Whether it’s Christian nationalism in schools or Islamophobia disguised as patriotism, the reality is that no faith should be imposed on unwilling participants.If you believe forcing the Qur’an on students is wrong, why would forcing the Bible be any different? If you believe one is justified and the other is wrong, then your stance is not about religious freedom—it’s about control.We cannot demand separation of church and state only when it benefits our own beliefs. Religious freedom means freedom for all, not just the majority. If faith is truly about choice, then it should never require force.Faith is a personal journey—not a mandate.
Stolen Land, Stolen Rights
Long before the United States existed, Indigenous tribes lived, cultivated, and protected these lands. Colonization and westward expansion came at the cost of genocide, displacement, and broken treaties. Entire nations were stripped of their land, their culture outlawed, their children stolen and forced into boarding schools designed to erase their identity.The very people who have spent generations protecting these lands are now being barred from them. Indigenous rangers and National Park Service (NPS) employees, who have dedicated their lives to the stewardship of sacred spaces, are being pushed out as funding is slashed and policies shift. Recent reports indicate that the NPS has lost about 9% of its permanent staff due to buyouts and layoffs. Additionally, approximately 1,000 NPS employees have been terminated as part of federal workforce reductions, and it's not even peak season yet.Simultaneously, millions of acres of national forests and public lands are being stripped of protections and opened to corporate exploitation. An executive order was issued to expand logging across 280 million acres of national forests and public lands, bypassing environmental protections, including the Endangered Species Act. This move threatens the ecosystems that Indigenous communities have fought to preserve for generations.When land is stolen, culture is stolen with it. The erasure of Indigenous sovereignty continues not just through legal battles but in the destruction of the very landscapes that have defined their heritage for thousands of years. Sacred sites are bulldozed for pipelines. Forests are clear-cut for profit. Waterways are poisoned, despite the voices of Indigenous activists fighting to protect them. When you no longer have a vacation area to visit and camp this summer, it's littered with trash, no longer has any shade or beauty after the lumber is sold—will it matter to you then?
You Don't Look Sick
Health insurance companies operate in a way that prioritizes profit over patient care. They negotiate lower rates with hospitals, often paying only cents on the dollar for medical services. This creates a paradox where an uninsured patient might receive a $500 bill for a procedure, but an insured patient could be billed $3,000 for the same service—all because hospitals inflate prices, knowing insurance will only cover a fraction of the total.This system can trap patients in a financial nightmare. Depending on their deductible and out-of-pocket max, an insured patient could end up paying more than an uninsured patient—on top of already paying hefty monthly premiums. The illusion of protection crumbles when patients realize they are responsible for massive medical bills despite being insured.Insurance companies further exploit patients through denials and appeals, knowing that a percentage of patients will simply give up rather than fight for coverage. This practice saves insurers billions while leaving vulnerable individuals without the care they need.Due to the depersonalization of the medical industry, proper care is often overlooked and sideswiped in pursuit of profit. Patients frequently encounter skepticism from healthcare providers and insurers. Particularly in people with invisible illnesses, the lack of visible symptoms can lead to underestimation of their suffering, resulting in inadequate treatment or outright denial of care. This discrimination exacerbates the physical and emotional toll on patients, who must not only manage their symptoms but also advocate fiercely for their legitimacy.If we’re going to fix the system, we need to start with the root cause—education. When the cost of becoming a doctor is upwards of $300,000, those expenses get passed down to patients, making medical care even less accessible. Instead of addressing this issue, efforts to dismantle the Department of Education only push healthcare further out of reach. Affordable medical care starts with affordable medical education.
History in Black and White
Imagine being told that your grandfather’s achievements in Vietnam or World War II were no longer worth remembering. That his service, his sacrifices, and his legacy had simply been erased—removed from textbooks, deleted from records, and treated as if they never existed.That's exactly what's happening right now: the Pentagon has recently flagged over 26,000 items for removal, including images of the Tuskegee Airmen and other contributions by minorities.Diversity, Equity, and Inclusion (DEI) initiatives ensure individuals are assessed on qualifications rather than biases. Without these protections, ethnic minorities can be overlooked for jobs, leadership roles, and educational opportunities due to systemic racism. Removing DEI isn’t just about history—it actively perpetuates inequality.Black history has been deliberately suppressed in America for generations. Some of the most egregious examples include:
Lost Cause Ideology: Groups like the United Daughters of the Confederacy rewrote Civil War history, glorifying the Confederacy and downplaying slavery.
Rosewood Massacre: In 1923, a violent white mob destroyed the Black town of Rosewood, Florida. The event was omitted from history books for decades.One of history’s darkest moments saw books: especially history books—burned to silence perspectives and control public thought. In Nazi Germany, the book burnings of 1933 targeted works by Jewish scholars and critics of the regime, eliminating inconvenient truths.If history can be rewritten or erased, what stops someone from deciding your family's sacrifices and suffering no longer matters? This is the reality being forced upon Black Americans.
We are not just altering history by deleting it—we are repeating it. To move forward, we must confront all aspects of our past and ensure marginalized voices are preserved, lest we become victims to our own actions.
America was built on the contributions of people from every background, faith, and walk of life. Throughout history, efforts to erase marginalized voices have only served to reinforce systemic inequalities. Removing DEI (Diversity, Equity, and Inclusion) initiatives isn’t just a matter of policy—it’s an attempt to rewrite history in real-time, to silence the stories that challenge the status quo.
History tells us where this path leads. Hitler didn’t begin with death camps—he started by stripping rights away, one by one, while the public remained silent. He started with trans people, he started with disabled people. He started with banning books, he started with mass deportation. He started by using religion as a weapon to control the masses. He started by deciding whose history was worth remembering, whose voices were worth hearing, and whose existence was worth erasing.
So, when will it be enough?When it's your Social Security?
Your healthcare?
Your child's education?
When the rights being erased are no longer someone else’s problem but your own?Because by the time it affects you, it will be too late.The time to speak out isn’t when you become the target—it’s now. For our friends, our families, our neighbors. If we wait for injustice to reach our doorstep before we care, then we have already failed.When it’s your rights, your body, your freedom on the line—
will it finally matter?Discomfort is the warning before the fire. Ignore it, and you burn. Silence is compliance. And history doesn't ask if you're ready before it repeats itself.
If you’re not speaking out, you’re standing with the oppressor, Period.You think you're safe? You're not.
You think this won’t reach you? It will.
You think you’ll have time to fight back? You won’t.When it’s your job, your family, your life—
who will be left to speak for you?
When it's you... will it finally matter?
Have these issues personally affected you?
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Disclaimer: By submitting, you agree to have your story featured in relation to the "When It's You" project including this website, social media, and other project-related platforms. Some stories may be edited for clarity. Your first name may be included, or you can specify, "Anonymous."
Alternate Aspect Photography specializes in visual storytelling, conceptual imagery, and thought-provoking narratives. The "When It’s You" project is a passion-driven, non-commercial photography series created to invoke conversation and challenge perspectives.
© 2025 Alternate Aspect Photography.
All rights reserved.
Colorado, USA and International
"When It’s You…" is a conceptual photography series by Alternate Aspect Photography that challenges societal biases and power dynamics through striking visual storytelling. Each image in this series is crafted to provoke thought, encourage conversation, and amplify underrepresented perspectives. Through high-impact compositions and symbolic reversals, the series forces viewers to reconsider their perceptions of justice, identity, and power structures.Learn more at www.whenitsyou.com and follow @whenitsyouproject on social media.© 2025 Alternate Aspect Photography. All rights reserved.